The most dangerous word for a small charity?
“I cringe when I hear, “I’ll give it a try,” because the phrase suggests failure. “I’ll do it” inspires confidence every time“.
Have a look at this helpful article – it’s aimed at employees at work but the same principles apply for in a small charity context when talking to colleagues, supporters and donors.
Any thoughts, questions or comments, get in touch: andrewkmackay[at]gmail.com, @BetterCharity.