The Most Dangerous Word?

The most dangerous word for a small charity?

Simple: try.

I cringe when I hear, “I’ll give it a try,” because the phrase suggests failure. “I’ll do it” inspires confidence every time“.

Have a look at this helpful article – it’s aimed at employees at work but the same principles apply for in a small charity context when talking to colleagues, supporters and donors.

Grammarly, The Most Dangerous Word To Use At Work.

Any thoughts, questions or comments, get in touch: andrewkmackay[at]gmail.com, @BetterCharity.

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